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This is a very unauthorised history of EDIMatrix which, since it is
being written by the Serf de Jour who has had the production of this website
dumped onto his unwilling shoulders when what he really wanted
to do was get on with developing EDI software, may be less of a polished
story than the marketing boys normally turn out. It also deals almost
exclusively with internal product development, because that is Serf de
Jour's major interest, although he does realise that it isn't the major
part of the company's work.
1988
Owing to an administrative error, the Swedish subsidiary of SD is closed
down shortly after the merger with Scicon. Three guys (two consultants
who are techies at heart and a salesman) who have been working with EDI
and communications decide to make their fortunes by setting up a company
to sell Interbridge, the seminal EDI converter from Sitpro. These are
the heady days soon after the formalisation of EDIFACT. In the UK Fred
Metzgen has the idea for a an international group of companies which work
with EDI and cooperate with one another. EDIMatrix
companies are formed in England, Sweden and Holland.
1989
The Swedish EDIMatrix
works hard to get business but by the end of the year discovers that,
in EDI, ambitious projects tend to shrivel by a factor of ten when it
comes to actual installations. Everyone is talking about EDI, everyone
wants to learn about it, few feel quite ready to start using it. Use of
Interbridge on PC proves difficult as soon as a client starts filling
up memory (still only 640kb in those days) with networking or management
software.
1990
A significant year for EDIFACT; the QC process results
in radical changes to the directories and casts a large stone into the
EDI millpond. Business is not helped by this. Jeremy. one of the techies,
writes an EDI converter in Pascal, Chris, the other techy (who doesn't
understand Pascal) is slightly narked by this and counters by producing
one in C, thus drawing ahead since C is more 'macho'. Jeremy rallies with
an excellent specification for an EDI workstation to incorporate the C
converter ('EMX') and they both finish the year in a fury of coding to
complete it for the first installation.
1991
EMX excites interest amongst PC EDI enablers since
it functions well and uses very little memory. Amongst others, EDIMatrix
in Holland take it on board. This influences the development of the converter,
since it has varied operational demands made of it. Chris produces the
interactive table editor 'TPROF'. Whilst this is an insignificant product
in terms of sales it has internal importance since it makes very fast
prototyping of converter tables possible. Jeremy (who is very presentation
minded) produces utilities to generate segment and message diagrams from
converter tables. Projects can now be developed, tested and documented
using EMX even though they will be installed using other EDI systems.
It is a poor year for EDI takeup, and by the end of it the Swedish EDIMatrix
is the only one which remains independent.
1992
EDI in Sweden finally starts recovering from the hiatus
caused by QC, and the order book begins to be healthier. There is less
time for program development. A significant number of installations are
using 'EDIFAX' i.e. receiving orders by EDI and then printing them out
on paper rather than importing the data into their applications, Chris
grows weary of writing variants of print programs and produces 'PRINT',
a template driven output engine which can take tagged flat files and generate
reports from them. Customers like it because it seems to de-mystify EDI,
and the technicians like it because it is actually a very versatile general
re-formatting tool.
1993
EDIMatrix AB takes
on more consultants and has moved into larger premises. Chris moves back
to England to get married, sets up EDIMatrix
Ltd, and with a couple of kindred spirits sets to work to develop
a new generation of EDI software. The basic idea is to move most of the
functionality of an EDI Gateway into the converters themselves, so that
OEM customers (to whom the bulk of sales had been made in the past) merely
needed to provide a user interface compatible with their own product,
if they wanted a user interface at all. By the end of the year the DOS
converters, with all the necessary support programs, are ready for marketing.
1994
Windows versions are produced. These turn out to be
a real pain to maintain, since there are many detail differences in the
structure and interface, and there still is not any great demand for them.
We test BT EDI*NET and find it a cheap'n'cheerful VAN. DMXCOMMS, a script
driven communication engine, is written to provide an easy interface to
it and other networks. Chris decides that for incoming EDI many people
do not want the sophistication of a conventional converter, and re-works
the DMXPRINT program so that it can read EDI directly. DMXEFAX is born,
and gets a baptism by fire when we use it to convert the new DIRDEF message
(EDIFACT as an EDIFACT message!) into a database which can subsequently
be used for automatic generation of converter tables. From now on any
EDIFACT message is 'only a moment away'.
1995
It begins to occur to us that we may have put a little
too much emphasis on the development and not enough on the marketing.
Claire wants a significant bit of EDI software to develop for her M.Sc.
project and is given the Traffic Analyser, the last software component
needed for a conventional EDI Gateway. This turns out to delay its appearance
as a commercial product significantly, since the demands made by academia
and the marketplace are rather different. Healthcare identified as a promising
growth area; so the converters are put through Syntegra type testing,
which they pass with ease. We produce an interface to the RUA from our
old mates Alprange (later to become ESL) and have a natty little NHS workstation.
Sales, alas, are initially underwhelming. By a series of cunning tricks
we have discovered how to utilise the same source code for both DOS and
Windows programs and the entire DMX range appears as native Windows versions
early in the year. This attracts a lot of attention in our old stamping
ground - Sweden.
1996
We start the year by launching a shrinkwrap message
receipt product, BUDGET*EDI, which clients can install themselves. It
uses the 'easy' DMXEFAX reformatter, DMXCOMMS configured for BT EDI*NET,
and the glue to install them and hold them together. We are impressed
to see some new clients using it as a 'quick fix', since it is cheaper
and easier than getting another message table for their existing converter.
A number of OEM agreements are made for the Windows DMX products, and
the balance sheet starts looking less bleak. We finish the year by introducing
TEDIT, the Windows equivalent to the old DOS workhorse TPROF. This is
something of a luxury, since converter tables are normally generated from
the EDI database, but it proves very handy for fast fixes on site.
1997
We move to larger premises. Development environment
switched to NT4 (astonishing how disruptive a change of network is), and
all DMX modules written in C ported to 32-bit code. DMXCOMMS experiences
a renaissance and is ported to Windows. Scripts for Geis INS and AT&T
EasyLink access are developed. Much against Chris' better judgement DMXREFRM
is enhanced to be able to create EDI directly from relational files and
we can now offer a full 'EDI Lite' solution. More OEM deals - high volumes
- ultralow margins. Lots of travel for installations but, fortunately,
not much for maintenance since the DMX system is unusually robust even
when shoehorned into bizarre configurations. It is the first year in which
we do not launch a major new product; possibly because of increased volume
of business.
1998
The VB3 'databased' DMX programs are ported to VB5
32-bit applications, so that the whole DMX system is now available for
Win-32. This website is enhanced with a download area so that existing
clients can obtain the latest software versions, and a working evaluation
system can be fetched by those curious about DMX. The DMXSMAPI interface
begins to be used commercially for EDI transfer by Internet email. A utility
to generate converter tables from .SEF files, which can be exportd by
several EDI documentation tools, is developed. We introduce the 'robot
workstation' - an automatically generated user workstation based on the
tables of the messages it is intended to process, with the intention of
finally being able to offer a low cost product which isn't an economic
disaster for us, and make a first installation using it. This completes
our 'Lite EDI' range. Although the bulk of our sales are still to OEM's;
the proportion of direct end user installations more than doubles, and
1998 ends with our busiest quarter since the UK company was founded.
1999
A very busy year. A significant amount of effort
devoted to the Baan IV Bemis interface for automotive supply messages;
for both DMX and EDI-TIE systems. Porting of the DMX console mode modules
to Linux (and AIX) carried out when time allows. Two new OEM deals for
DMX in the UK. The capabiliies of the re-formatters (Refrm, Print &
Efax) enhanced. New Gateway IBM IE interface using IBM Expedite Base (which
is free) developed, and a freestanding Tradanet interface developed for
TIE, and other, systems. Switch to CD distribution for 32-bit systems
(why do the labels cost nearly as much as the CD-R blanks?). MS Access
used increasingly to provide an 'application' for clients who want a bespoke
EDI workstation. Sales of the TIE products increase noticeably. Turnover
nearly double 1998's; who said EDI was dead?
2000
A quiet first quarter after the millenium
bug fever. We take the opportunity to make detail enhancements to the
gateway and network interfaces. DMXCOMMS is given a TCP/IP capability
and a new direct Internet network interface DMXSPOP3 introduced. WINTASKS
has by now grown from a sequencer through a batch despatcher into something
more like a scripting language for EDI operations. By April the orders
are coming in so rapidly that we reluctantly put further major development
on a back burner. DMXCOMMS used to implement a TCP/IP connection to Tradanet
and as a budget mailer; its status as our best selling module seems set
to continue. We keep a watching eye on the XML-EDI developments. The DMX
C modules are now officially supported under PC Linux, amd are Solaris
and AIX compatible as well. FTP being used increasingly for EDI file transfer.
2001
No lull at the beginning of the year. First use of DMXCOMMS to implement
a TCP/IP file server. Budget EDI package for Book Trade developed. First
beta of a network interface for FTP released. Business was very healthy,
but it was a year of consolidation and detail improvement to existing
software rather than innovation.
2002
Relative quiet at year start, but frantically busy by April. We take on
another consultant in an effort to meet the workload. If the year had
a theme it was warehouse management, including installations in Canada
using the ANSI X12 transactions. No new major products, but the re-formatters
are progressively enhanced with new scripting capabilities, and a standard
installation shell developed for our Budget products.
2003
An unusual year in that we spent a significant
proportion of our time developing very complex systems for certain major
clients. The period up to August was frantically busy, but it eased up
a little after that, and we had time to introduce generic XML processing
facilities into the DMX system. There is currently very little demand
for XML handling in the EDI world, but it is good to have the software
available should the need arise. We terminate our Agency for TIE products,
although we still act as their UK distributor.
2004
This was a very quiet year, mainly devoted
to internal development. We set up a local computer on broadband, and
use it to develop the Internet capabilities of DMX and provide services
for our agents. A web viewer for showing EDI traffic is introduced. The
XML capabilities of DMX are enhanced, although there is still minimal
demand, including a 'splitter' DMXMLCUT which can analyse and resolve
files containing XML into identified messages for subsequent processing.
There was unfortunately very little new business and commercially the
year was the worst for nearly a decade.
2005
We expect a lull at year start, but after
2004 it was difficult not to be nervous. Fortunately it did prove to be
just a lull, and by March the order book was filling up again. We acquired
a new OEM in Holland (run by a veteran of the old Dutch EDIMatrix!), and
Book Trade business in particular picked up again. Our previous premises
were closed for re-development, and we moved to a new location in the
same area. The only casualty of the move was a pot shrub which, after
nearly 12 years of TLC, had grown into a tree and proved impossible to
get through a doorway. The year ended with the customary December rush
2006
A fairly calm and steady year. We modify
DMXEFAX so that it can process incoming XML messages, and add a
multi-mailbox capability to the DMXSPOP3 network interface. There are
minor enhancements to some of the other network interface. Apart from
this it was just business as usual.
2007
At the beginning of the year we
moved again to a permanent location in South London. Apart from this
disruption it was another calm and steady year. We introduced the
DMXIFTPS network interface to allow secure FTP, either by TLS or SSH,
and used it as the basis for access to GXS Trading Grid. A number of
other products were enhanced with new features. We sadly said goodbye
to Claire Hunt as a full-time member of EDIMatrix, since she is now
working towards a doctorate at Imperial College. Claire had been with
the firm since its UK launch in 1993.
2008
Our fifteenth anniversary in
the UK. Another quiet year with no major
developments to report.One of our clients started using AS2
communication, which is still uncommon in England. There were
indications towards year end that
2009 would be noticeably busier.
(EMX
is a trademark of EDIMatrix AB)
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